Sometimes gaining that online sale is as easy as reminding the customers about the generous refund policies at checkout. Or clearly displaying a locally known online security seal. And sometimes it’s all about making the locally preferred payment option available at checkout. Only your customers can tell you which way is right for your business. With A/B testing, you can easily get that direct feedback on which tactics work and which doesn’t.
A/B testing is commonly used by marketers and designers to gain insight into user behavior and to increase conversion rates. With our Page Optimizer, now payments professionals can conduct A/B testing and put this knowledge to work, too.
The Digital River World Payments’ Page Optimizer tool allows you to create two versions of a localized payment page (A and B) and chose a metric that defines success. To find out which version is better, you let us randomly split the traffic and present both the A and B versions to your buyers. In the end, we help you measure which version gave you the highest click-through rate, so you can display the best performing payment page to all users in that market and optimize conversion.
A/B testing can help you get a better understanding for your local customers’ needs, preferences and behaviors. How well do you know your customers today?
Per market, you can set up a test between page A and B with differences in:
Learn more about payment page optimization tactics by downloading our latest whitepaper including 7 online checkout best practices