Transforming the Payment Experience into a Sales Tool

7 marketing best practices that help increase incremental conversion rates

Increasingly, online merchants are realizing that the sales funnel doesn’t stop at the shopping cart. The payment experience — the true final step — plays an important role in converting consumers into customers. Those merchants who approach their payment pages with the same scientific rigor that marketers apply to their initiatives are being rewarded with a significant increase in conversion rates.

The purpose of this whitepaper is to:

• Explore marketing best practices that can improve the customer payment experience
• Explain how to evaluate the shopping experience with regards to payments
• Provide optimization and testing tactics for increasing close rates

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